Hooked: How to Build Habit-Forming Products
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Hooked: How to Build Habit-Forming Products Audible Audiobook – Unabridged

Nir Eyal (Author, Narrator, Publisher), Ryan Hoover (Author)
4.5 out of 5 stars 8,340
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Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

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  1. Listening Length
    4 hours and 40 minutes
  2. Author
    Nir Eyal, see all
  3. Narrator
    Nir Eyal
  4. Audible release date
    22 January 2014
  5. Language
    English
  6. Publisher
    Nir Eyal
  7. ASIN
    B00NPBIJPE
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 4 hours and 40 minutes
Author Nir Eyal, Ryan Hoover
Narrator Nir Eyal
Whispersync for Voice Ready
Audible.com.au Release Date 22 January 2014
Publisher Nir Eyal
Program Type Audiobook
Version Unabridged
Language English
ASIN B00NPBIJPE
Best Sellers Rank 1,713 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
2 in Consumer Behaviour
3 in Industrial & Product Design
3 in Marketing & Consumer Behaviour

Customer reviews

4.5 out of 5 stars
4.5 out of 5
8,340 global ratings

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Top reviews from Australia

Sofia Simões
5.0 out of 5 stars Good product building structure
Reviewed in Australia on 4 October 2023
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Nice, easy read with some good insights. Definitely a good refresher to keep product building principles in mind.
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Happy customer
4.0 out of 5 stars Happy customer
Reviewed in Australia on 28 April 2023
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Essentially a marketing book to help build a product based on peoples preferences
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William Jiang
5.0 out of 5 stars Definitely a great book
Reviewed in Australia on 27 February 2021
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It is great!
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L. Mukwakwami
5.0 out of 5 stars consumer knowledge
Reviewed in Australia on 23 September 2020
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its a very informative book..
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Jackie D.
5.0 out of 5 stars Brilliant read! Highly recommend it.
Reviewed in Australia on 30 November 2015
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The title says it all...I'm 'Hooked' haven't been able to put it down since buying it. Brilliant book and so glad that someone with a successful track record in the industry has finally written a book in this topic. Highly recommend it.
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Truth Devour
3.0 out of 5 stars Intro Level Target Audience
Reviewed in Australia on 16 August 2019
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The content is great for a person who is at an entry level and wants to broaden their understanding. There wasn't anything new / original insight that made the time spent reading the book worth while for me personally.

Overall the layout & structure flowed.
2 people found this helpful
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D McGrath
4.0 out of 5 stars Easy to read
Reviewed in Australia on 6 December 2021
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Although written a few years ago the info is still relevant. Some good insights into how to build products that your customers will return to time and time again.
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in Australia on 23 December 2015
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Do you design products, services or experiences? Stop and read this before you do anything else.
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Top reviews from other countries

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Paul
5.0 out of 5 stars Foundational for Viral Marketing Strategy
Reviewed in the United States on 7 February 2024
Verified Purchase
For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).

I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.

~~~~~~~

💡Here are my favorite quotes💡:

"companies must learn not only what compels users to click but also what makes them tick."

"predictable [feedback loops] don't create desire."

"the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."

"Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."

"Your product must ultimately be useful."

"relationship triggers drive growth because people love to tell one another about a wonderful offer."

"Looking for discrepancies exposes opportunities."

"To initiate action, doing must be easier than thinking."

"How many steps does it take before users obtain the reward they come from?"

"the wave of habit-forming technologies [are] the 'cigarette of this century'..."

~~~~

💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.

Nir did a great job explaining the parts of viral/addictive content and apps.

An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
Customer image
Paul
5.0 out of 5 stars Foundational for Viral Marketing Strategy
Reviewed in the United States on 7 February 2024
For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).

I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.

~~~~~~~

💡Here are my favorite quotes💡:

"companies must learn not only what compels users to click but also what makes them tick."

"predictable [feedback loops] don't create desire."

"the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."

"Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."

"Your product must ultimately be useful."

"relationship triggers drive growth because people love to tell one another about a wonderful offer."

"Looking for discrepancies exposes opportunities."

"To initiate action, doing must be easier than thinking."

"How many steps does it take before users obtain the reward they come from?"

"the wave of habit-forming technologies [are] the 'cigarette of this century'..."

~~~~

💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.

Nir did a great job explaining the parts of viral/addictive content and apps.

An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
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3 people found this helpful
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David
5.0 out of 5 stars Amazing
Reviewed in Mexico on 15 May 2023
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Amazing reading, I really enjoyed it, My email strategies will get improved with some of this techniques
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David
5.0 out of 5 stars Amazing
Reviewed in Mexico on 15 May 2023
Amazing reading, I really enjoyed it, My email strategies will get improved with some of this techniques
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Josh Thomas
5.0 out of 5 stars Great Book
Reviewed in India on 4 April 2024
Verified Purchase
"This book offers invaluable insights into the psychology behind creating products that captivate and retain users. Highly recommended for anyone involved in product development. Whether you're a seasoned entrepreneur or just starting out, 'Hooked' provides practical strategies to build products that people not only use but also love. An essential read for anyone looking to create successful and engaging products."
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Mahsa Younesi
5.0 out of 5 stars It studied habit formation which is very important
Reviewed in Germany on 13 February 2024
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Mahsa Younesi
5.0 out of 5 stars It studied habit formation which is very important
Reviewed in Germany on 13 February 2024
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Charles Brown
5.0 out of 5 stars Praktische boek voor elke ondernemer!
Reviewed in the Netherlands on 17 March 2023
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Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.
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